Picture this: you walk into your favorite store and see a product you’ve been eyeing for a while. You make a beeline for it, only to find it hidden behind a stack of unrelated items, or worse, not displayed at all. Frustrated, you leave the store empty-handed, vowing never to return.
That’s where counter displays come in. These nifty little displays are a retail store’s secret weapon for showcasing products and grabbing customer attention. Whether selling snacks, jewelry, or power tools, choosing the proper counter display can make all the difference.
But with so many different types of counter displays, how do you know which is the right one for your product? Don’t worry. We’ve got you covered.
In this blog post, we’ll take a deep dive into the world of counter displays and give you all the information you need to choose the perfect display for your retail business. So buckle up and get ready to become a counter display connoisseur!
Tips for Choosing the Right Display Counter for Your Business
Selecting the perfect display counter for your business can be overwhelming. There are several factors to consider, such as the size and weight of your products, the available display space and the quality and durability of the materials used. Here’s a closer look:
Product size and weight
The size and weight of your products play a significant role in the appearance of your display. You want to ensure the display counter you choose can accommodate your products without looking cluttered or unstable. This will ensure that your products are presented in an attractive and visually appealing way.
Display space availability and location
The location of your display counter is crucial to its effectiveness. You need to choose a counter that fits seamlessly into your store’s available space and is placed in a location that is visible and easily accessible to customers. A well-placed counter can grab customers’ attention and increase the effectiveness of your display.
Budget constraints
Your budget is an important consideration when choosing a display counter. While you want to choose a counter that meets your product display requirements, you also need to stay within your budget. Consider the features that are most important to you and look for a counter that fits your needs and budget.
Ease of assembly and storage
The ease of assembly and storage of your display counter can impact its effectiveness. Choose a counter that is easy to assemble. This will save you time and space and make it more convenient to use the counter.
Material quality and durability
The quality and durability of the materials used in the display counter are also important. Choose a counter made of high-quality materials that can withstand regular use and last long. This will ensure that your display remains visually appealing and effective over time.
By considering these factors, you can choose the right display counter for your business and create an attractive and visually appealing product display.
Main Types of Counter Displays
Depending on your business, there are many types of counter displays to choose from. Some of the most common types include:
Cardboard displays
Cardboard displays are an affordable option for retailers. They are lightweight and easy to assemble, making them ideal for temporary or short-term displays. Cardboard displays can be customized with printed graphics, making them a great way to showcase your branding or product information. They are typically designed to hold small to medium-sized products, such as snack foods, cosmetics, and small electronics.
One drawback of cardboard displays is that they have a limited weight capacity and can become unstable or fall apart if overloaded. Additionally, they are not as durable as other displays and may not hold up well over time with regular use.
Acrylic displays
Acrylic displays are transparent and provide a clean and modern look. They are popular for retailers looking to display high-end or luxury products. Acrylic displays are durable and long-lasting, making them a good investment for long-term use. They are also easy to clean and maintain, requiring only a soft cloth and mild soap or detergent.
Acrylic displays are typically designed to hold small to medium-sized products like jewelry, cosmetics, and electronics. They come in various shapes and sizes, including shelves, cubes, and cases, allowing you to create a customized display that fits your products’ size and shape.
Wire displays
Wire displays are made of metal wire and are durable and sturdy. They are a popular choice for retailers looking to display heavier products or larger quantities of products. Wire displays come in various shapes and sizes and can be customized to fit your product’s size and shape. They are ideal for displaying pet supplies, hardware, sporting goods, and electronics.
One benefit of wire displays is that they are open and airy, allowing customers to see the products from all angles. This can increase product visibility and attract more attention from potential customers. However, wire displays can become cluttered if not arranged properly and may require frequent rearranging to keep them looking neat and organized.
Glass displays
Glass displays are a high-end option for displaying luxury products. They provide an elegant and sophisticated look to showcase high-end jewelry, watches, fashion accessories, and other high-value products. Glass displays are typically made of tempered glass, which is stronger and more durable than regular glass, making it less likely to break or shatter.
Glass displays can be customized with lighting or other decorative elements, allowing you to create a unique and eye-catching display. One drawback of glass displays is that they require careful handling to prevent breakage and may be more expensive than other displays.
Wood displays
Wood displays provide a natural and rustic look, making them a popular choice for retailers looking to create a warm and inviting atmosphere. They are solid and long-lasting, perfect for displaying large amounts of heavy products.
Wood displays come in various shapes and sizes, including shelves, crates, and tables, allowing you to create a customized display that fits your products’ size and shape.
Wood displays are relatively easy to clean and maintain, requiring only a damp cloth or furniture polish to keep them looking their best.
Modular displays
Alt text – Modular display
Modular displays comprise several small parts that can be assembled and arranged in different configurations to create a unique display. They are a versatile and customizable option for retailers looking to create a display that fits their specific product needs.
Modular displays are typically made of lightweight materials such as plastic, making them easy to assemble and transport. They come in various shapes and sizes, including shelves, cubes, and panels, allowing you to create a customized display that fits your products’ size and shape.
Modular displays are versatile and can be reconfigured and repurposed for different products or events. They are also space-saving, taking up less space than other displays, making them ideal for stores with limited floor space. However, modular displays can be more expensive than other displays and may require assembly.
Rotating displays
Rotating displays are designed to spin, allowing customers to view products from all angles. They provide an attractive display and are eye-catching for customers. Rotating displays can be found in various sizes and shapes, including countertop and floor models. They’re beautiful because they hold several products without taking up a lot of space on your store’s shelves or walls.
Rotating displays are typically made of lightweight materials such as plastic or metal, making them easy to assemble and transport. They are ideal for displaying jewelry, cosmetics, and toys. One drawback of rotating displays is that they have a limited weight capacity and are more expensive than other displays.
Interactive displays
Interactive displays engage customers by allowing them to interact with the product or display. They can be touch screens, motion-activated displays, or displays that respond to sound or other sensors. Interactive displays provide customers an immersive and engaging experience, making them more likely to remember the product or brand.
Interactive displays are typically more expensive than other displays and require maintenance to keep the technology functioning properly. Interactive displays are ideal for displaying electronics, gaming consoles, and home appliances.
LED displays
LED displays capture customers’ attention with bright, colorful lights. They are energy-efficient and can display different colors and patterns, making them a versatile option for retailers. LED displays are ideal for displaying clothing, jewelry, and electronics products. One drawback of LED displays is that they are more expensive and may require professional installation.
Freestanding displays
Freestanding displays stand on their own, making them a versatile option for retailers. One benefit of freestanding displays is that they can be moved around the store as needed, making them a flexible choice for changing product displays or store layouts. They are ideal for displaying seasonal products, small appliances, and personal care items.
Shelving displays
Shelving displays are a classic option for retailers looking to display a variety of products. They are typically designed to hold small to medium-sized products, such as books, home décor, and personal care items.
One benefit of shelving displays is that they are versatile and can be arranged in different configurations to create a unique display. They are also durable and long-lasting, making them a cost-effective option in the long run. However, shelving displays take up more floor space than other displays and may require assembly.
Hanging displays
Hanging displays are suspended from the ceiling or wall and can showcase many products. They take up less floor space than other displays, making them ideal for stores with limited space.
One benefit of hanging displays is that they create a unique and eye-catching display, drawing customers’ attention to the products. They are ideal for displaying clothing, accessories, and seasonal items.
Pop-up displays
Pop-up displays are temporary displays that can be easily set up and taken down. They are ideal for temporary promotions or events and can be customized to fit the brand aesthetic. Pop-up displays come in various shapes and sizes, including signage, banners, and tables. They are designed to be lightweight and portable.
One benefit of pop-up displays is that they are easy to transport and set up, making them a convenient option for off-site events or temporary store displays. They are ideal for displaying food and beverage products, cosmetics, and tech accessories. However, pop-up displays are not as durable as other displays and may not be suitable for long-term use.
Tiered displays
Tiered displays display products at different levels, making them more visible to customers. They are versatile and can be used to display a variety of products, from small items like candy to larger items like kitchen appliances.
Tiered displays create a visually appealing display, drawing customers’ attention to the products. They are ideal for displaying baked goods, beauty products, and small kitchen appliances.
How to Design Counter Display
Designing an effective counter display is essential for retailers looking to increase sales and attract customers. Here are some tips for creating a successful counter display:
Understand your target audience
Before designing a counter display, find out your target audience and what products they are interested in. This will help you choose the right type of display and determine what products to showcase.
Highlight your best-selling or most profitable products
Your counter display should showcase your best-selling or most profitable products. This will help increase sales and draw attention to your brand.
Keep it simple
A cluttered display can be overwhelming for customers and may not effectively showcase your products. Keep your display simple and organized, with enough space between products for customers to easily view and access.
Use color and branding
Incorporate your brand’s colors and logo into the display to create a cohesive look. Use colors that complement the products you showcase, and make sure your branding is consistent across all displays.
Utilize lighting:
Lighting draws attention to specific products and creates an inviting atmosphere. Use lighting that is bright enough to showcase your products but not too harsh.
Change it up
Change your counter display regularly to keep it fresh and attract repeat customers. Consider seasonal displays or promotions to keep customers engaged and interested.
Conclusion
Counter displays are a great way to showcase your products and create an appealing environment for customers. They are affordable and easy to make, so there are plenty of reasons to use them.
If you need a custom counter display for your store, we can help. Our experts at Seattle Products will help you create a display that fits your needs and is the perfect showcase for your products.
If you want to learn more about counter displays and how they can help your business, contact us today.
